Episode #56: A Post Picklecon Review

On today’s podcast, Russ and Mika are back in the studio fresh off Design Pickle’s debut US conference Picklecon!   In today’s episode, Russ and Mika are talking all things Picklecon 2019, Design Pickle’s inaugural US conference for creative entrepreneurs in Scottsdale, Arizona last month.  We’ll hear from each of their perspectives: Russ on what...


In today’s episode, Russ and Mika are talking all things Picklecon 2019, Design Pickle’s inaugural US conference for creative entrepreneurs in Scottsdale, Arizona last month.  We’ll hear from each of their perspectives: Russ on what it’s like to create and run an event, and Mika who was a guest speaker and got to see it from more of an attendee role.

The theme of this year’s event was “Profit. Automation. Scale.” But Russ says Picklecon is not like most other conferences you may see people attending in your Instagram feeds, and talks about why Picklecon is focused more on personal development, as well as just business goals.

Russ and Mika are both avid conference attendees, traveling not only across the country but around the world for both personal and professional development events. We’ll hear how they pick conferences, the value of both smaller, boutique events vs. larger, more broad events, and how growth comes from connecting with others in person, not from sitting behind a screen.

**Due to some issues during our recording session, parts of episodes #56 & #57 might be hard to hear. Sorry for the inconvenience, and we’ll be back to normal soon!**

In this episode, you will learn:

•  The 4 things Russ believes every creative entrepreneur has
•  The importance of empowering experiences in terms of your career
•  How to find events that will most suit your needs
•  The pros and cons of boutique events (200-300 people) vs. giant conferences

Mentioned in this episode:
Russ Perry on Instagram
Mika Perry on Instagram
The Sober Entrepreneur by Russ Perry
The Russ Perry Show
Entrepreneur Magazine
Oprah Super Soul Sundays Podcast: David Brooks episode
Waterloo Sparkling Water – Grape
Valentino Rock Stud Sandals
Lil Nas X, Billy Ray Cyrus, Diplo – Old Town Road (Diplo Remix)
Hotel Valley Ho dessert – The Showstopper
• John from the Apple Store in Scottsdale Quarter
SaaS Academy

Do you have questions, comments or suggestions for this show? Send us an email at!


Russ Perry: I’m Russ Perry.

Mika Perry: And I’m Mika Perry. You’re listening to Good To Be Home.

Russ Perry: Good To Be Home is a weekly exploration of entrepreneurship, family, marriage, sobriety, and how we balance our business and life.

Mika Perry: From our family to yours, thanks for joining us. Welcome to our home.

Russ Perry: Hey, everyone. Welcome to another episode of Good To Be Home. I’m your co-host Russ Perry.

Mika Perry: I am Mika Perry.

Russ Perry: In today’s episode, we are talking about Picklecon. Picklecon was the event we had a few weeks ago here in Scottsdale, Arizona. It was related to my business, Design Pickle, but it was so much more than that.

Mika Perry: Yep. It was a conference for creative entrepreneurs, profit, automation, and scale, but again, so much deeper, so much broader, so much more heart than that. We are really excited to go into what the attendees learned, and what we learned from running this event.

Russ Perry: But before that, as always, let’s get into our list for the week of what we’re reading, listening, eating, and loving. Mika, take it away.

Mika Perry: All right. For reading, I picked up a copy of the Entrepreneur Magazine. I got it on the way to California, but never got around to finishing it. I read it back here at home. Here is the thing, and I’m trying not to toot my own horn here, but I kind of am because I picked it up because the title said, “Launch Your Brand.” I thought, that’s a cool broad topic. What can I learn about it?
I was flipping through looking for this article, or section that talked about launching your brand. Well, it turned out the whole issue was about launching your brand, but broken down into smaller articles that never really addressed that fully. And then each article I read I was like, really, I already know this. And then I’d read another one and was like, this is their advice? I just kept going through things that-

Russ Perry: What was an example of a…

Mika Perry: I can’t off the top of my head, but just really practical stuff, really practical tips on growth and strategy, and all sorts of stuff. I felt proud that I intuitively already knew these things, and have either implemented it, or it’s on paper somewhere in my life as something to implement.

Russ Perry: Now, I don’t know about the magazine’s hierarchy in business magazines, but I feel that Entrepreneur just from my own experience is lower on the totem pole from a Inc., or a Fast Company, or a Wired.

Mika Perry: Yeah.

Russ Perry: They do appeal to the, how do I start, where do I begin, I’m a working professional, should I buy a franchise?

Mika Perry: Well, and half, a third of the back end of the magazine is devoted to franchises.

Russ Perry: Right.

Mika Perry: Yeah, so anyways. Well, I just wanted to throw that out there because that’s what I read recently.

Russ Perry: And brush your shoulders off. [crosstalk].

Mika Perry: I got nothing out of it, okay, all right. I’m going to check my ego here. Listening, I recently listened to Oprah’s Super Soul Sunday Podcast. This episode was with David Brooks. Now, David Brooks is a columnist with The New York Times. I actually quoted him in my presentation at Picklecon. He does a lot of great, insightful commentary on all sorts of topics, but this episode he is sharing on a book he wrote called, The Second Mountain, which is a metaphor for the first mountain you climb in life is when you get out of college, and you get that career, and you get your life going as an adult. And then the second mountain is after you learn the life lessons and the hardships in life, and you go up a second mountain, a second phase in your life. He talks about your soul and really deep things on a very… in a very easy to listen way. I just really enjoyed that episode, so if you’re an Oprah fan, if you don’t listen to that podcast, I highly recommend.
Eating, you guys know I love sparkling water, and specifically Waterloo. I recently started drinking their newest flavor grape. It’s so good. Right now I’m drinking blackberry because we’re at the office. We don’t have grape, but I just went to Whole Foods this afternoon and picked up three cases of grape. It’s so good.

Russ Perry: I laughed because I saw that. I looked down, and I saw a purple Waterloo can.

Mika Perry: Yeah.

Russ Perry: I was like, “Are you just writing down what’s right in front of you?”

Mika Perry: What do I see?

Russ Perry: What do I see? Oh, here it is.

Mika Perry: So, anyways. I love the flavor. It’s super good.
Finally, loving my Valentino rock stud sandals. When I wrote down sparkling water and then Valentino rock stud sandals I was like, “Wow, I’m so basic right now,” but I love my sandals. They’re not the flip flop looking Valentino’s, if you guys know Valentino sandals at all. These are more the gladiator style where they have a buckle, and they go behind your heel. What I love about this is it’s the rubber, plastic kind, so I wore it to a pool party this weekend. They’re really durable. I just love that they are perfect for summer, but they don’t look like flip flops.

Russ Perry: Nice.

Mika Perry: Yeah.

Russ Perry: I watched a little bit of Gladiator over the weekend.

Mika Perry: You did. I hear it.

Russ Perry: Yeah. They are gladiator.

Mika Perry: Kind of. They look like them, right. Yeah, that’s the style, so anyways. I will link those in the show notes because they’re super cute. I will say they’re pricey, but that’s how much I love them, so I recommend them.

Russ Perry: Wonderful. Thanks, Mika.

Mika Perry: You’re welcome.

Russ Perry: All right. What am I reading? This one is a loose reading. It’s more of a thing that has happened to me. In my digital detox declutter, I deleted Slack from my phone. I’ve reinstalled it, not begrudgingly, but Slack is our internal company chat app that we use to communicate with all of our team members, and manage projects, and it just gets us out of our inbox. I had it off my phone. It was very relaxing, but until I got onto Slack on my computer, and then I would have hundreds of messages to go through and everything. In anticipated of our travel, I’ve reinstalled that, reading the updates for what’s going on.
There is a couple new features since the last time I had it where we now have feeds where clients if they review us they get posted in there live, so I’ve been reaching out the moment of a review is posted. The clients then freak out a little bit, like, “Oh my gosh, you actually read this,” but it’s good. I think I have to do it being remote this year.
Listening, now I know this song is probably already played out, but I’m loving listening to the Old Town Country Road by Little Nas X. This is the Billy Ray Cyrus edition, and the Diplo remix. [song lyrics].

Mika Perry: We were just in the car, and I looked at Russ and I said, “I don’t get this song.”

Russ Perry: Well, do you understand the background of the song?

Mika Perry: No, and you do not need to go into it here.

Russ Perry: No, I do. Here’s what happened, this guy-

Mika Perry: Oh, I know about the background of the country singer. They were saying it was too rap, and so then they brought the rapper on, so that I know.

Russ Perry: They brought Miley Ray Cyrus’s dad on.

Mika Perry: I know. I’m the one that told you that [crosstalk].

Russ Perry: I didn’t know they were related.

Mika Perry: I just don’t understand the repetitive verse. I don’t know. It just seems so basic.

Russ Perry: It’s genre bending.

Mika Perry: Okay. I don’t know. It’s just, I’m not a fan. That’s all.

Russ Perry: Okay.

Mika Perry: Okay. I’m sorry. I’m sorry.

Russ Perry: But, are you a fan of what my eating item is?

Mika Perry: Yes, yes.

Russ Perry: Okay, so Picklecon was at the Hotel Valley Ho in Old Town Scottsdale. They have a desert called, The Showstopper. Mika, please try to describe this?

Mika Perry: Oh my gosh. By the way, the Valley Ho has amazing food, so if you’re in town or visiting I highly recommend. But, they have a milkshake that rotates seasonally, or monthly with flavor, but it’s called, The Showstopper. They bring it on a big half sheet pan, a big mug.

Russ Perry: Like a stein, a German beer stein.

Mika Perry: A stein with milkshake, whipped cream. But then there was on ours, a cupcake, a churro, a frosted cupcake, a churro-

Russ Perry: An ice cream sandwich.

Mika Perry: … an ice cream sandwich. What else was on there?

Russ Perry: There was-

Mika Perry: A cookie, and then there was a cake pop inside, I mean.

Russ Perry: There was Mexican, it was a caramel dulce de leche vibe. There was Mexican candy.

Mika Perry: It was crazy.

Russ Perry: Yeah. I did not really eat dinner that night. It was nuts.

Mika Perry: It was huge. We ate it with Paige.

Russ Perry: Yeah.

Mika Perry: We had a weird random downstairs date with Paige. [crosstalk]. It was cute.

Russ Perry: That’s what I’m eating, or I’ve ate one time in my life. And then, what am I loving, or shall I say, who am I loving? It’s John, a listener. The store manager at the Apple Store Scottsdale Quarter. Shout out to John. I was actually there late on Thursday night with a co-worker. My co-worker, Jim, didn’t have an appointment. We were just sitting there and trying to troubleshoot, but then ultimately just meeting [inaudible].
This guy comes by, and he’s off work. He’s like, “Hey, are you guys being helped?” Jim was like, “No, I’m sorry. I can’t get an appointment until tomorrow.” He’s like, “Well, what’s the issue?” We explained that it was an issue with his phone. John’s like, “No. That’s a simple thing. We’re going to get you in tonight,” and so not only did he get in there, but we were there so long another guy came up and helped me with one of my problems of a camera. He is a Good To Be Home Podcast listener, him and his wife.

Mika Perry: He recognized you, right?

Russ Perry: Yeah, he recognized me, so that was really cool.

Mika Perry: So nice.

Russ Perry: John and wife, apparently this is one of the first podcasts his wife has gotten into.

Mika Perry: Well, shout out to you, John and his wife.

Russ Perry: John listens to too many podcasts, he says.

Mika Perry: Yeah, well that’s awesome.

Russ Perry: All right, so Picklecon, Picklecon, Picklecon. For those of you who don’t know, I have a graphic design company. We call it Design Pickle. Earlier in the year, we decided that we were going to have an event. We’ve done internal events. Mika pointed out this was the largest one in the US. Last year, we did a 200 person event for our team members in the Philippines.
But this one was here in Scottsdale, a exercise in having an event, in the sense that there wasn’t a clear demographic to go after. We were going after the creative entrepreneur. But, we had 109 people registered. Let’s say, about 100 people attended throughout the week. My team crushed it. My team did so amazing, Alex, Kate, the whole crew, Colton. Everyone did such an awesome job. We did an amazing job with really what became a personal development conference for that.

Mika Perry: Yes. The tagline was Profit, Automation, and Scale. That didn’t differentiate it necessarily from other, maybe, business events out there, which I think is unfortunate because what happened is what it really turned out to being this huge, massive personal development event where two days people focused somewhat inward and also more broadly than just their business goals. It really just expanded who they were because the whole premise of what you and I talk about here on the podcast, and you teach with your coaching clients, is that you can’t just focus on the business.

Russ Perry: Right.

Mika Perry: There is more to it.

Russ Perry: At the event one of the takeaways, not to jump ahead too much, but profit and automation and scale are the results of you being an effective leader, an effective member at home, whatever your family life looks like. That was one of the main points. We intentionally marketed about those things. We talked a lot about them. But I was very clear, you can’t have profit, automation, and scale unless you’re in order. And then we dove into a lot of it, so I was super impressed.
The event venue, Valley Ho, if anyone in Arizona is looking for a space it’s not the biggest. I don’t think you could do a 500 person event there, but you can easily do 2, or 300. It was just a cool modern space. Clearly, we’re a creative company. But, I just was am really impressed by how many people dove into it.
Here is a huge sticking point for me is that creative entrepreneur in general, and by the way, that means anyone whose doing something creatively. We had people there who are stylists. We had people there who are programmers. We have designers. We had financial people there. We had all sorts of folks. But you’re solving a problem. You’re solving a solution in creative innovative ways, so big umbrella.
Most often those people are doing services or things for others, and there is a lot of criticism in that role. People are always telling you what they don’t like. They’re telling you, you can’t do things if you’re working in a firm somewhere first before you start your own business. You have a boss, or a client who is always editing, and just knocking you down. There is a lot of people who don’t ever get a positive empowering experience throughout their whole career. We saw that. We saw people crying about, “I’ve never been asked what I wanted in my entire career of running an agency,” or whatever it was. I mean and that was massively powerful for me and the team.

Mika Perry: From someone that wasn’t in the trenches running this event, Design Pickle Team single handily blew it out of the water. As a speaker, I spoke at this event on the second day, I got to see it from both sides, from an attendee side because I did sit in on some of the sessions, and then from the backside of it. It was just run so well, and so positive, and such good energy. Russ, you did a phenomenal job.
I have to say, the first day when you opened, the opening of Thursday, I was there in the back with your sister. You being on the stage, you had such power and presence. I looked at your sister, and I was like, “Oh my gosh. Look at Russ.” You’ve evolved as a speaker, and you’ve become more clear. I think that comes from training and teaching. The longer you do it the more clear you get on what they need to hear immediately.
You opened the whole event by talking about, or asking the attendees, “What are you here for?” What was maybe unique about this conference is it was more like a workshop where there was a call outs, or a ask and a call back. What do you call that? Call and response type of events, more like a workshop. You hear from the audience and there is conversation. But, you asked everyone to say what they were there for. And then some of the audience members were thrown a mic and responded to what they were there for. And then you challenged them again, and said, “What are you really here for?”

Russ Perry: Right.

Mika Perry: You shared a really powerful video of one of your friends actually that recently passed away. You can tell.

Russ Perry: Yeah, that was not even planned. The day before the event starts of Wednesday, which is the pre-day, we had a workshop half day in the afternoon for VIPs, I get a message from one of my really good friends, Kevin [Vozane]. He was one of the men I went through Warrior Week 22, so this was a really pivotal personal development event I went to in 2015 in September. Out of that came people we’ve mentioned on the show, our friends the Longs. Nick Long went through that, and a really close crew, and even though I didn’t talk to a lot of them.
One of the men in there, Don Cash, he found out he had died on Mount Everest. He had passed away actually descending, so he’d reached the summit, but had altitude sickness and lost consciousness, and then usually you freeze, or you stop moving, and then you die. This was heavy. I wasn’t as close to him as other guys, but I remember I know about his family and about his life. I mean you really dive in deep during these types of events for the Warrior Weeks, and so I thought what a better way to honor Don was to really challenge these people around what are they working for? What are they living for? You can come to this conference and say, oh, I want to grow my business. I know that’s a BS answer because-

Mika Perry: It’s not BS. That’s a real answer, but you challenge them to think beyond that. What’s the reason why you want to grow your business?

Russ Perry: Right. I guess you’re right, yeah.

Mika Perry: It’s a real answer.

Russ Perry: It’s just a surface level answer.

Mika Perry: Yeah, it’s not…

Russ Perry: It’s a safe answer.

Mika Perry: Yeah.

Russ Perry: Is what it is. Yeah, so I actually went to Don’s Facebook feed on my phone and recorded a screenshot of all of the outpour of memories and thoughts. Here was what really blew this away from me when I was looking through Don’s stuff was, he was late 50s, probably getting close to his 60s, I’m not 100% sure of his exact age. He had people. I worked with Don 20 years ago, and he was so instrumental in my growth, personally, professionally. He always supported me. It was story, after story, after story about this man’s impact, not about how much he made, or what he had, or where he lived, or the car he drove, or the sandals he had. It was just this is what matters so deeply.
It was a reminder for me, Mika, to be completely honest with you. I don’t think the conference would’ve existed in that matter, in that direction had I not even answered that question for myself prior to the event. We opened up with the screen, me scrolling through his Facebook feed after we asked everyone that question the first time, “What are you here for?”

Mika Perry: “What are you here for?” Yeah.

Russ Perry: And then said, okay, you get it now with a second shot. I prompted it, which was like, “What would your Facebook feed say if you passed away?” Think about that. What are you working towards with that?

Mika Perry: What’s important to you? Yeah.

Russ Perry: It was pretty heavy.

Mika Perry: It was powerful. I am not a crier. You know what? I think I’m going to stop saying that because I have been crying more lately.

Russ Perry: You have.

Mika Perry: At Mattie’s graduation recently.

Russ Perry: You did, yeah.

Mika Perry: And when you start playing Don’s-

Russ Perry: You cried on Mother’s Day.

Mika Perry: I want to cry now.

Russ Perry: Oh, [inaudible].

Mika Perry: Just seeing that scroll, and a good soundtrack like the music you guys played when you played the video, it just hits me at the core. But, this was a gentleman that was at Warrior Week with you, and for me it was, it could’ve been anyone. It could’ve been any of you guys because you climb mountains all the time.

Russ Perry: Not all the time, but yeah.

Mika Perry: Not Everest, but you do. You guys all do these risky-

Russ Perry: I have an interest in it.

Mika Perry: Yeah, and whether you did or didn’t do all these risky things there is just like, here is a human that was doing his best, and didn’t do amazing things in life, and just like, it could’ve been one of you guys. His life was over, but yet it still lived on.

Russ Perry: Right.

Mika Perry: It was just very powerful, and so I just thought that was excellent that you opened it that way.

Russ Perry: Thanks. I mean he quit his job to-

Mika Perry: Climb.

Russ Perry: … to climb [crosstalk]. He was working on the seven summits, so it’s the highest peaks of all-

Mika Perry: Then he did it. That was his last one.

Russ Perry: … continents and he accomplished it. Rest in peace, Don Cash. I didn’t anticipate even talking about that, but I think it’s a reminder for everyone, and for you the listener maybe today you’re like, whoa, this is a bit heavier of an episode for me even right now, but really think about that. What is the bigger vision for you? And also, are you working towards something that you’re insanely committed to and have that passion around it?

Mika Perry: Excited about.

Russ Perry: Excited about.

Mika Perry: Yeah.

Russ Perry: He actually had a real tough go at summit number six. He almost got frostbite. It was tough. He said, “You know, had I died on the mountain, it would have been worth it.” And then a little bit of foreshadowing that happened for seven.

Mika Perry: Well, tomorrow’s not promised.

Russ Perry: Right.

Mika Perry: So, everyone live what you love to do today.

Russ Perry: All right. Do you want a business lesson, or something to take away from it? Let’s shift gears.

Mika Perry: Well, let’s go into the main topics that you talked about at the conference.

Russ Perry: Yeah.

Mika Perry: And then what we learned.

Russ Perry: Right. Well, the one thing that I talked about is really setting the stage for a lot of content I’m going to be creating in 2019 and then two next year 2020. This is this concept that my team, and I have been working on called, The Creative CEO.
First of all, using the word entrepreneur just gets tiring after time because you’re writing it out all the time, so we’re like, “We need a better word other than creative entrepreneur.”
But, The Creative CEO is this bigger picture that leadership and growth of people and your teams and doing that, and problem solving in a creative way is the ultimate business advantage. People can copy your company. They can copy what you do. They can copy everything about what it is your business, or who you are, but if you approach your day and business and your marketplace with creativity, you have a unstoppable advantage, so out of that we talked a lot about that throughout the day.
In particular, we talked about four quadrants of what a creative CEO is, and that is someone who has habit systems in his life, or her life. We talked about core four, which you can go to the website,, and you can look up what core four is. We did a cool episode on that. And then they have planning systems, so recently we just did an episode on calendar blocking, and time blocking, and that was a planning system. I actually taught that at the conference. Again, you can go to the website and get info on that.
We talked about creation systems. How can you use 90 day planning and a bunch of other tools to create? And then we finally talked about accountability systems. I shared a lot about this concept of internal accountability versus external accountability. Why some people have a lot of both, but ultimately external accountability is what gets you to grow faster beyond what you’re personally capable of.

Mika Perry: It was habits, planning systems, creation systems, and accountability.

Russ Perry: Exactly.

Mika Perry: Nice.

Russ Perry: Plus, we had five speakers, yourself included, which you crushed by the way. We did a party, a tropical party, which I thought was really well done. Yeah, that was it. We had a huge amount of content to plug in to two days.

Mika Perry: Do you know what I noticed at the ending reception, the VIP reception on Friday night that I did attend, is that it was… It’s set up like a mixer. There is just standing cocktail tables. People are grabbing drinks, taking photo booth photos, chatting on the patio. But, what I noticed was the quality of the conversations I had with people, and the quality of conversations I heard. People didn’t want to break away from conversations. They were invested. It wasn’t a surface level chit chat situation.

Russ Perry: Right.

Mika Perry: It was very lively and fun. It was so much energy in there, but it was just people were really, you were having conversations.

Russ Perry: Yeah.

Mika Perry: I loved that.

Russ Perry: I was super pumped too because we had most, if not all, the speakers there. They stayed until the very end. One of my hit favorites was Sam Par, the CEO of The Hustle Daily Newsletter Media Company. We had him come in from San Francisco. He was there until the end having conversations about beekeeping, business, all sorts of stuff.

Mika Perry: Yeah. [Lynn Fam] and [Maggie Hanecock] they were the stylists there that shared about their entrepreneurial journey. There was a couple there that came just for them because they are launching their salon on their stylists. They were up there maybe 40 minutes, 45 minutes max an hour I think as a speaker, each speaker about. Afterwards, this couple approached Maggie and Lynn and had a little bit of Q and A going on, but time limited that. Later on, Lynn actually invited them to the pool to have a drink by the pool and just talked about business for an hour.

Russ Perry: Wow.

Mika Perry: And then Lynn asked the Design Pickle, the DP crew, if they could come to the VIP reception that Friday night because it wasn’t open to everyone, but gave them a personal invite to come and talk even more.

Russ Perry: Yeah.

Mika Perry: Just for a speaker, and to do that, and also imagine your celebrity crush, or your entrepreneurial… like it was Steve Jobs, or someone who is crushing it and you look up to, someone you really look up to, someone you would hope to be a mentor, you go to a conference and you get to sit with them for over an hour by the pool and just talk and get advice. That is priceless.

Russ Perry: Right.

Mika Perry: Priceless.

Russ Perry: Right.

Mika Perry: I’m so happy that even just for that one couple we gave them that opportunity.

Russ Perry: I want to go right into this topic, but I wanted to share one more quick thing of a big takeaway from the event. We talk a lot about habits all the time, morning routines, habits, nighttime routines. One specific thing you said, which really I’ve learned from, maybe you already said it on our Nighttime Routine podcast, but you said, “A good nighttime routine sets up your morning routine,” and that was so genius for me because I’ve actually felt like I’ve been having erratically successful and unsuccessful mornings. I realize it’s all about what I’m doing the night before, so that was great work, Mika. Thank you.

Mika Perry: Thank you.

Russ Perry: Then overall another really key lesson that I think I can share in a real simple way for you the listener was this concept that your current situation, your current results, what you’re working on, what you’re dealing with right now, whether that’s your bank accounts, or relationships, your business, or your family, whatever it is, that is the result of the past 90 to say, 90 days to 12 months of whatever your habits and routines have been focused on.
It’s easy for us to get frustrated with where we’re at, but I find it very liberating that all I need to do is to start changing things today. It may take some time, but the results I’m going to get in the future must come off of the back of a changed way I’m approaching things. That’s something that I wanted to share because it’s why I do time blocking every day. It’s why I change up my workouts every few times three to four months. I play around with diets. I do all different kinds of things, not necessarily diets, but just what I eat and meal planning and things like that. Because I’m always trying to look at what can I do differently, so that I can get different results?

Mika Perry: That reminds me of what I talked about in the presentation. One part was just that organization is setting up systems, little and big systems. Once you set up that system it’s never going to be as bad as it was when you had zero systems.

Russ Perry: Right.

Mika Perry: Don’t be so scared about setting up systems, which can be habits, a system of habits that you have in your life because you are already practicing systems. In fact, systems alleviates pressure off of you and takes off that time crunch and gives you more time and freedom to do the important work, the things you are there for, the things you are showing up for every day. I hope I encouraged the audience there.
I got some great messages and emails and even some before and after pics of people implementing some of the things I talked about. But, I applied organizing principles, physical organizing principles that could also be applied to business and time.

Russ Perry: Right. Now, where could we go if we wanted to learn more about this?

Mika Perry: Go to my blog

Russ Perry: Okay, so you were going down this path, and I want to come back to it. This is the value of attending events talking about Lynn and the couple that came and Maggie. What I’ve always believed is that major shifts in someone’s life will never happen from behind a computer screen, or a phone screen. That actually to move in a new direction, or take a big risk, or try something that can impact and change the course of who you are comes from interaction with other people.
Here is what I believe, we’re on this course of the universe and that energetically it requires enough momentum from someone else to come in and collide with us. That could be physical collision, an accident, or something, or it could be a spiritual, or just a mental one, or powerful conversation, but something changes inside of who we are, and we have a new perspective, a new outlook. We are willing enough to actually take action on it.

Mika Perry: That is very big and broad.

Russ Perry: What do you think?

Mika Perry: Bringing it back down to earth, Russ, I think events are great because you always… I always meet at least one person and create one relationship that down the road has some mutual benefit, whether it’s a friendship and just a fun friendship, or you need them, or they need you. And not, “networking,” but just meet. You just meet. You find out what that person does.
I loved at this event that you did something called, Walk and Talk where people paired up and went walking for a minute just around the building, and then came back and shared what they learned. I know those connections, there was some connections made on those Walk and Talks, that will last…

Russ Perry: Right.

Mika Perry: … beyond the event and beyond even this year…

Russ Perry: Right.

Mika Perry: … personally and in business professionally. I think events are great because it gets… It’s just a change of scenery and sometimes you need that big just change of where you are and your mindset, and even the weather.

Russ Perry: Oh my gosh.

Mika Perry: A lot of people traveled. It was beautiful. The weather was sunny and nice, and that can be really refreshing for your soul and your physical being and your mind. I think seeking out events in a different state is a wise investment.

Russ Perry: Absolutely. Back to my metaphysical explanation of events, I believe a well run event creates those moments to have those connections and those collisions in a very safe environment. The best events that I’ve been to I’ve emulated inside of what we did at Picklecon because I got so much value out of a Walk and Talk and vulnerability and the connection. And then, “Hey, let’s meet for lunch,” or, “What are you doing later? Let’s connect about that.” I’ve done partnerships, collaborations. I’ve traveled with friends. It’s had a big impact. Nothing that the speakers have said have ever actually impacted me as much as the people I’ve met.

Mika Perry: Yes, and the information shared between the people.

Russ Perry: Right.

Mika Perry: Yeah.

Russ Perry: The information from stage is the high level ideas, and then when you actually write it out, and work on it, and customize it, and talk to, and share it, and what are you hearing, what are your experiences? It’s all what I always ask at an event? What are you hearing? Write it down. Because I’m saying something, but you’re hearing something else. That’s where it becomes applicable, and ideas come from, and it becomes real for it.
The worst events I’ve ever been to you just sit through dozens of speakers who just tell you what their life is like, and all these things that may or may not be applicable, but they don’t even give you a break to make it applicable. And then you’re left just feeling inspired and cool if it’s a good speaker. You’re feeling bored and on your phone if it’s not a good speaker. That’s never useful.

Mika Perry: Yeah. I think because I have been to events though where there were no Walk and Talks, and where there was no pauses, one minute pauses, to write in a journal. It was just listening to speakers after listening to speakers. That being said, I think it’s what you do with it. What kind of attitude you come in with to the session? If you’re going to scroll on your phone then you’re not going to get anything out of it.

Russ Perry: Right.

Mika Perry: It could be the best speaker encouraging you to do the best things, but if you’re checking out and scrolling your phone, you’re not going to get much out of it. I loved, Russ, that you told everyone to put their phones away.

Russ Perry: I threatened to break them.

Mika Perry: You did?

Russ Perry: Yeah.

Mika Perry: I missed that part. But then I got on and I told everyone to take their phones out.

Russ Perry: Yeah, you unwound my declaration.

Mika Perry: I did. I was the last speaker though, so that didn’t… That was okay.

Russ Perry: Plus, you’re [crosstalk].

Mika Perry: I get a pass?

Russ Perry: Yeah.

Mika Perry: Yeah. I said, “Hey, take your phones out. Take a photo and tag me, Mika Perry,” but it was fun. It was great. But yeah, I honestly think, I think, it is a hard time to take time away and invest financially into events. I’m sure there are a lot of people maybe even listening that wanted to come and didn’t come, and I get that. Maybe you’re hesitant. What is this going to be about? Well, now you know what it’s about, so next year when we do it you can come. We’d love to have you. For an inaugural event, it was out of the park. Everything was so good, so I can only imagine what next year is going to be like.

Russ Perry: Well, great segue, babe, because actually right now we have tickets…

Mika Perry: You do?

Russ Perry: … on sale. Actually, I don’t want to announce that because we’re saving the date.

Mika Perry: Okay.

Russ Perry: Or, changing the dates, but we are doing Picklecon 2. It will be earlier. It’s going to be in early April this next year.

Mika Perry: Cool, nice.

Russ Perry: We’re going to keep it super small, so we’re trying to keep it under 200 people. We are going to do it at the same place. It’s going to be an expansion of what we’ve done, but then also new stuff from wherever we’re at.
I’ll say, if you’re looking to pick an event to go to clearly I’m very biased to come to the one we do. I believe it’s going to grow in terms of the people coming will come for more focused reasons depending on where we’re at there. But what I always say is, find the event, not with the speakers that you want, but focused on gathering the kinds of people you want to be around because that’s ultimately going to be like we just shared for the last five minutes, what you get the best impact on, so you could go to a crazy cool event.
There was an event last year that had Tony Robbins, Gary V., all of these triple A blockbuster speakers. It’s at a big convention center with thousands of people. You don’t know who the people are. It’s a range of experiences. They could be families. They could be business owners. They could be individuals. I loved the boutique events, which is I would say, under 300 people. Under 300 people you can know real clearly by the website, by the brand, who’s doing it-

Mika Perry: The venue.

Russ Perry: … who started it, the venue.

Mika Perry: If it’s at a convention center obviously it’s going to be 10,000 people.

Russ Perry: Right.

Mika Perry: I will say that those are cool.

Russ Perry: Those are experiences like going to the-

Mika Perry: It’s different.

Russ Perry: Yeah.

Mika Perry: It’s different.

Russ Perry: It’s an experience like going to the theater. It’s an emotional experiential thing.

Mika Perry: Yes, yeah, yeah.

Russ Perry: But, if you’re looking to really grow as an individual you want to find those smaller events.

Mika Perry: Smaller.

Russ Perry: Because there is going to be a lot more opportunity. I just went to my own last week. I went to Toronto and I trained with 100 SAS CEOs through an organization called SAS Academy. The same thing that I’m telling people to do I did. I found this organization because of who was going to be in the room.
Now, the guy who runs it is a cool guy. Dan Martel is his name. He is a successful SAS CEO. He’s had exits and all the things that come with that. But, more of my experience was about the elevator ride, the run we did, the connections, the calls before, the Facebook group that we were put into. If you’re going to attend an event that would be how you frame it up.

Mika Perry: So, look for a boutique event.

Russ Perry: I think.

Mika Perry: I like that term.

Russ Perry: Yeah.

Mika Perry: Maybe you just coined it.

Russ Perry: Maybe. Maybe I already own the domain.

Mika Perry: Oh, stop.

Russ Perry: Mika, what was the most profound moment for you at Picklecon?

Mika Perry: The opening.

Russ Perry: The opening?

Mika Perry: Mm-hmm (affirmative).

Russ Perry: Nice. Mine was meeting Gabriel at the Pickle party.

Mika Perry: Yeah.

Russ Perry: Gabriel is a gentleman from Venezuela, I believe. He was… approached you and I the second, the first night reception, and shared the journey he’s been on from his business, his father passing away, his mother, I believe, is sick. [inaudible], and really an emotional moment for all three of us.
What I love about Gabriel is that him and I met randomly through a mentorship. You can set up a call. Our call was five minutes long, and that conversation set him in motion. I didn’t do anything. I talked about real 101 marketing stuff. Back to my big energetic shift, it changed him to work on his business in a different way, to start consuming leadership content. He’s now selling his business. He’s grown. He’s coming to the states for an event. And all of that after one single conversation.

Mika Perry: Yeah.

Russ Perry: I know he listens to the podcast.

Mika Perry: Thank you, Gabriel.

Russ Perry: Gabriel, it was amazing to connect with you, and take a selfie with you as well.

Mika Perry: Yes.

Russ Perry: I think that wraps up this episode.

Mika Perry: Yep.

Russ Perry: It’s a journey for it. If you’re not going to an event, find a boutique event. If you have questions on where to find them, how to find them, what you’re looking for, there is a million resources. One hack is to use the ticketing site, Event Brite E-V-E-N-T

Mika Perry: That was a mouthful.

Russ Perry: Yeah, with a-

Mika Perry: I think everyone knows of them, no?

Russ Perry: I don’t know.

Mika Perry: Okay, well that’s nice of you.

Russ Perry: Nicole my manger didn’t know.

Mika Perry: Oh, really.

Russ Perry: Yeah.

Mika Perry: Okay.

Russ Perry: But it has a easily to search directory. You can just say find XYZ event in my area. That’s what we used also. It’s a good Google for events to find good quality ones, to search around.
Also, look for influencers, or people that you really feel you’re connected with in terms of the path that they’re on because I always like to go to events run by people who are just like we’re all on the same trail. They’re just a few years ahead of me.

Mika Perry: Yeah. I follow people and they talk about the workshops and online things and events that they’re going to, so I always keep a small radar out for that to see if there is anything that peaks my interest. That’s how you can find out where you can go next.

Russ Perry: Nice. All right, everyone. That wraps up this episode of Good To Be Home. Thanks, again. We hope to see you at an event soon. Share the events that you are going to. We love to give shout outs, or see what you’re up to. If you have anything, including sharing those events, you can email us

Mika Perry: Thank you for all of the ratings and reviews. Seriously guys, thank you. Please share this podcast with people because here is the thing is that your share of this podcast to someone else could mean a change in their life really in a small way. They could be struggling with a topic that we’ve talked about before whether it’s in marriage, or sobriety, or something in their business. And if they can hear a word of encouragement that can change the trajectory of their life. That’s part of the purpose of why we’re here because you never know what kind of impact you can have on someone else in a really positive way. Thanks for sharing. Keep doing that. We love seeing it, so thank you.

Russ Perry: All right, everyone. Have a good week. We’ll talk to you next week.

Mika Perry: Bye.

Russ Perry: Thanks for listening to this episode of Good To Be Home.

Mika Perry: Don’t forget to subscribe on iTunes and give us a rating.

Russ Perry: See you next time.