Episode #32: Practical Tips for Your Next 90 Days

This week’s episode is all about the practical ways that you can use the “Core Four” strategies we’ve talked about on this podcast to transform your life over the next 90 days.  A few weeks ago, Russ and Mika had a conversation on this podcast about the “Core Four”; a collection of daily habits...

A few weeks ago, Russ and Mika had a conversation on this podcast about the “Core Four”; a collection of daily habits that focus on the four major areas of life. These habits are a cornerstone of Russ’ coaching in the Warrior program.

We’ve received a lot of follow up questions about that episode, and we wanted to talk about how you can go a step further.

Today’s episode is all about how you can strategically plan your next 90 days as a way to set yourself up for success.

On this week’s podcast, you’ll hear some practical tips about how you can use those Core Four strategies to get organized and take steps to transform your life over the next 90 days.


In this episode, you will learn:

• Why the 90-day timeline is so significant.
• What kinds of goals you should be setting.
• Strategies for breaking down these 90-day goals into smaller milestones.
• The types of 90-day challenges we’ve successfully completed in the past.


Mentioned in this episode:
Russ Perry on Instagram
Mika Perry on Instagram
The Sober Entrepreneur by Russ Perry
The Russ Perry Show
Episode #28: Understanding the “Core Four”
Wake Up Warrior
Dave Ramsey
The New York Times
Christmas Music on Pandora
True Food Kitchen Squash Pie
Slip Silk Pillowcase
Big Dawgs
“Zero” by Imagine Dragons
The Next 90 with Nick Long
Expand Experience

Do you have questions, comments or suggestions for this show? Send us an email at!



Russ Perry: I’m Russ Perry.

Mika Perry: And I’m Mika Perry, and you’re listening to Good To Be Home.

Russ Perry: Good To Be Home is a weekly exploration of entrepreneurship, family, marriage, sobriety, and how we balance our business and life.

Mika Perry: From our family to yours, thanks for joining us, and welcome to our home.

Russ Perry: Hey everyone, welcome to a new episode of Good To Be Home. I am your cohost, Russ Perry.

Mika Perry: And I am Mika Perry.

Russ Perry: And Mika, where are we recording right now?

Mika Perry: You guys, we are in our new podcast recording studio here in the Design Pickle headquarter office in Scottsdale, Arizona.

Russ Perry: If you could see Mika smile right now, she’s smiling because really what she’s saying is we’re no longer in the house.

Mika Perry: We have our house back. It was the headquarters since summer. May?

Russ Perry: Yeah, May.

Mika Perry: Yeah, since May.

Russ Perry: It’s a work in progress. We got the cool egg … I don’t know if it’s egg foam, but it’s like what you see in sound rooms, the sound-insulated foam. We got about 74% coverage here. We need to get the roof in.

Mika Perry: Did we just run out?

Russ Perry: There’s different materials for the roof, and then we’re going to keep … We got a big glass window here we’re going to keep open for now, so people can watch us if we get really famous, like Dave Ramsey. You can go to his studio and watch him record his shows.

Mika Perry: Oh, really?

Russ Perry: Yeah.

Mika Perry: Well, that’s kind of like Stephen Colbert, and like The Late Show. People go to watch shows being recorded, so I can’t wait for that to happen here.

Russ Perry: 2019 goals, everyone. But we are here, and today we are going to be talking about, well, 90-day planning, and 90-day strategic planning specifically. It is another thing I training coach on, and something that seasonally we think is really appropriate for the new year, on how you can really get organized and get clear on what you want to accomplish the first three months out of the year.

Mika Perry: So, a few episodes ago, you mentioned the Core Four. We didn’t mention, we had a whole episode on Core Four, and that went over really well. We got tons of feedback on it, a lot of you posting on Instagram your morning smoothie, how many points you got for the day, a lot of great feedback on it, which I was really excited to see. So I think there’s definite interest around this topic of what you train, Russ, and I love that we’re able to bring a little bit of that to everybody through this podcast. So, next step I thought would be a perfect fit is planning those 90 days, planning ahead. We are both planners, and when you set a target, it really manifests in your life, whether it’s business or personal.

Russ Perry: Right, and at the end of the episode, I’ll also share a couple programs that I’m launching into 2019, stuff that I’ve done this year for just keeping people really accountable through that process, both with Core Four and 90-day planning and all of that, so hang in until the end for that special announcement. But before then, we are going to now share our first ever reading, eating, listening, loving in the new studio.

Mika Perry: Here we go.

Russ Perry: Here we go. Mika, take it away.

Mika Perry: All right, for reading, I’ve been reading the New York Times, and Russ, thank you for setting aside the Sunday Times for us. We get it, the printed version delivered to our house, and it was kind of a point of contention between Russ and I for a while there, because he wouldn’t pick it up from the driveway, and our neighbors would be like, “Hey, do you want us to bring it in?”

Russ Perry: What? That was when we would travel, or we’d be gone.

Mika Perry: All right, okay. Well, you know I don’t like paper clutter, and so I just thought this was more paper clutter in our life, and why do we need it? But actually, it’s a really relaxing thing to read the newspaper, and yesterday, you know, we sat down with coffee on the countertop, and both had our newspapers open. It was really nice. But anyway, what I recently read was an article about Thanksgiving magazine covers from food magazines. Really interesting about how it’s like the issue of the year, it’s like … They said it’s their Super Bowl, and just all the science that goes behind it, and I love that.

Russ Perry: I love science.

Mika Perry: Yeah, and I love magazines, and food, and Thanksgiving.

Russ Perry: Combo.

Mika Perry: Major combo. Okay, listening, Christmas music, specifically on Pandora. We have a streaming sound system in our house, speakers everywhere, and we’ve been using what is … TuneIt? TuneIn.

Russ Perry: Internet radio.

Mika Perry: But we … You flipped on Pandora when we hosted Thanksgiving and put on a jazz station, and I liked it, so this morning I put on Christmas music. Eating, True Food squash pie.

Russ Perry: Oh, good call.

Mika Perry: Oh my gosh, so good. So for Thanksgiving, we ordered a bunch for the Design Pickle potluck, and then also had some leftovers for our own Thanksgiving, and it is a vegan pie. The texture is amazing. Comes with a coconut whipped cream, so if you’re dairy-free, gluten-free, vegan, it’s a great option, and I personally think … I taste-tested it with a Costco one. Have to say, this one’s better.

Russ Perry: It’s amazing.

Mika Perry: Yeah. All right, last one, loving the Slip silk sleep pillow. That was a mouthful, I felt like. I had to say that slowly. So, Slip is the brand, and it’s a silk sleep pillow. I tried it for the first time last night. Russ, you’re looking at me like dead eyes, you have no idea what I’m talking about.

Russ Perry: I don’t, and why don’t I have one?

Mika Perry: Well, let me tell you why. This is an anti-aging, anti-bedhead, anti-bad-skin pillowcase.

Russ Perry: You get younger while you sleep?

Mika Perry: Well, you don’t get older. I don’t know if it reverses, but-

Russ Perry: All science.

Mika Perry: But here it is. Well, aging is progression, and so it stops that, so that’s “anti,” so it’s correct.

Russ Perry: Okay.

Mika Perry: So, everyone has said, from my lash girl to my skin girl to people who do hair, sleep on silk, because cotton is aggravating and ruffles everything, and you’re on it for, you know, eight hours a night or less, and a third of our life we’re sleeping.

Russ Perry: Right.

Mika Perry: So this is better for all the things you invest in, like your lashes and skin and hair, and this morning I woke up and did a little test last night. I usually sleep with my hair in like a top bun, because otherwise, if I leave it down, it gets really messy. This morning I woke up, because I had done a blow dry yesterday, I woke up and it was still the same.

Russ Perry: No way.

Mika Perry: True story.

Russ Perry: Wow.

Mika Perry: It’s legit. So I totally recommend it, and I love it.

Russ Perry: Now, you only slept for like four hours last night, though. Do you think it’ll hold the test for a seven-hour stint?

Mika Perry: Mm-hmm (affirmative), I think so, or longer. Yeah. I know, I don’t know, I just noticed a difference this morning.

Russ Perry: Congrats. I also noticed the super-cool pillowcase that you had and I didn’t last night.

Mika Perry: Congrats.

Russ Perry: I was like, “Oh, that looks nice, I’ll-”

Mika Perry: Well, maybe I’ll get you one. They come in black.

Russ Perry: I’ll get my boring everyman cotton one. Great. Well, on to my list. And by the way, if you guys need it, we have the full catalog of everything we’ve recommended on our website, Go check it out there, just right as you get there, you pop in your email and you’ll get the list.

What am I reading? I am reading all my workouts through an app called TrueCoach, used to be called Fitbot. This is fantastic, it’s actually kind of a, I don’t know, an emotional moment for me every morning when I wake up and I read my workout. Some days, it’s like, “Yes,” other days, it’s like, “Aw.” But I’ve mentioned it before, I do online personal training, so I have a virtual coach.

They’re actually located in Scottsdale, I can go meet with them and work out at the gym if I need, but it’s nice because no matter where I’m at, what I’m doing, every week is programming, I don’t have to think about what I’m going to do. And what’s been really cool, just to mention, is I’ve now been doing it enough that I’ve had workouts repeating, and I have all my history in there. So it’s cool, because you can see the progression, and that, to me, has been really positive, because sometimes you’re just like, “Is this even working?” And then you go back and check.

Mika Perry: I was going to say, Russ, I was just taking pictures in here of our new studio, and I noticed while I was doing that, looking at the pictures, your arms look really good, so it’s working.

Russ Perry: Oh, thanks. Thanks to Big Dawgs Coaching for my new arms. What am I listening to? I have to say I’m an Imagine Dragons fan, and their new single they released in conjunction with Ralph Breaks the Internet, aka Wreck-It Ralph 2. “Zero” is just a feel-good, awesome song. (singing)

Mika Perry: Wasn’t that on Wreck-It Ralph 1?

Russ Perry: No.

Mika Perry: Are you sure?

Russ Perry: Nope. In fact, you heard it twice yesterday when we saw Wreck-It Ralph 2, once in the beginning and once in the end credits.

Mika Perry: I’m pretty sure it’s part of the first Wreck-It Ralph.

Russ Perry: I will bet you $1 million it’s not.

Mika Perry: Really? [crosstalk]

Russ Perry: Yes. It just came out.

Mika Perry: No, but I think they used it for the first one, because I’ve heard it before. I don’t think it’s new.

Russ Perry: You probably heard me playing it. Anyway, it did not come out with Wreck-It Ralph 1.

Mika Perry: I can’t wait to make a million dollars, because I think I’m right.

Russ Perry: No, it’s a new song. It just was released.

Mika Perry: Okay. Well, I love that song too, it’s really good.

Russ Perry: Yeah, it’s catchy, it’s cool. I think they released a whole new album too, so definitely check it out. What am I eating? Well, I’m eating turkey, stuffing, cranberry, dash of mayo sandwiches with Thanksgiving leftovers.

Mika Perry: You made one?

Russ Perry: Yeah.

Mika Perry: Oh.

Russ Perry: The primary reason why I want to have a Thanksgiving meal at our house is so I can have one of those sandwiches within 48 hours.

Mika Perry: No, this is true, because our Thanksgiving on Thursday that we go to is a huge one. This year was 56 people of very extended family, and we wouldn’t get leftovers, so we started doing Friday Thanksgiving to spend time with our immediate family a little bit more one-on-one, but also so that we would get leftovers.

Russ Perry: Yeah, well, and there was the famous Thanksgiving where we kind of misjudged two different Thanksgiving commitments and missed out on food altogether, and I think we ate fast food that night. Like, it was miserable.

Mika Perry: Barely, yeah.

Russ Perry: So we committed to doing something on Friday. But yeah, that sandwich, which is now popular in many places year-round, I prefer having my fresh one within 48 hours of Thanksgiving.

What am I loving? Dah dah dah, my new office, ladies and gentlemen. I cannot tell you how pumped up it’s been. Definitely has been a test of patience. I want to thank you, Mika, for allowing me and my team to be in your office for a long time. But I say we’re close to being done, we’re about 80% done, there’s still some big pieces to be knocked out. But if you go over to my Instagram, russperry, I’ll be posting stories throughout the week, just giving updates and showing it off a little bit. I do have to say I’m pretty proud. We hired an architect, it’s been through a huge design process, it’s furnished, it’s just … Really, really excited. I did a team meeting this morning and showed it off to the team, and everyone’s really excited.

Mika Perry: Yeah, when I walked in here, I could tell everyone was at their new desk, which all of them are like you can change the height of them, so you can stand, you can sit, all automatic. I think this office is a testament to many things, including your success and how hard you’ve worked, Russ, but then also how important it is to invest and do things right when you want to succeed. So you hired the best architect, you hired an interior designer, you hired a furniture company. Like, you did not skip on any corners in this office, I feel like.

Russ Perry: Right.

Mika Perry: Besides the 75% foam insulation here.

Russ Perry: In the podcast room.

Mika Perry: In the podcast room. But overall, you’re creating an environment that is conducive to good work for your whole team, and we’ve talked about organization and environment, and how that’s super important for your work.

Russ Perry: Right. Yeah, no, I’m excited, and I just think the sheer elimination of driving to coffee shops is going to just boost my creativity output by an incredible amount.
All right, so, we are going to get into 90-day outcomes, aka 90-day challenges. A little backstory on this, for those of you new to our podcast or new to what I’ve been up to over the past few years, I’ve always been a study of personal development, for years and years and years, and there’s been a lot of books that have really exalted the 90-day timeline as the optimal time for doing something of significance. I can do something today, I can do something tomorrow, but a day or two in an amount of time is not going to be enough to do something very big.

Conversely, though, trying to do something a year or two out, man, just think of how much life changes in a year, or two years, especially at the rate that I know our listeners are going at with self-improvement and growth and challenging themselves, so those plans kind of become unrealistic, just because it’s like too much time. So, 90 days really, with multiple books, has been “decided” as the best amount of time where it’s enough time to really tackle something that’s worthwhile and challenging, but not so much time where life can just throw you a curveball, and you don’t know what to expect. Like, if you started a 90-day challenge when you were pregnant, at the very beginning, you’re still pregnant at the end of the 90-day challenge. If you start a year-long challenge when you’re pregnant, well, you’re going from being pregnant to having a kid, and your life just changes crazy amounts.

So, that’s where we start. Now, I got into it in a very structured way inside of my training with Warrior, and now as a certified trainer inside of Warrior. I’m one of a handful of guys out there who can go out and train on the systems. We’ve adopted 90-days challenges as pretty much kind of like a way of life. One of my good friends, I’m sure we’ll interview him on the podcast eventually, Nick Long, actually has a whole podcast dedicated to living life in 90-day challenges. But it’s common for us, and I’ve been doing it now for over three years.

Mika Perry: So, I want to ask you real quick, why 90 days? Meaning, you know, you hear 21, 30, 60. Is there a reason behind 90, or what are some of the advantages for 90 days?

Russ Perry: I think there’s different timelines for different things you’re trying to accomplish. What we’ll dive into today is like the specifics of accomplishing four big things in each of the Core Four areas. So if you have not listened to our Core Four episode, go back, go to our website,, and listen to it. I’m going to assume you have. It’s going to be very helpful. But what you want to do in a 90-day outcome is accomplish something big in body, in being, in balance, in business. It takes a full 90 days to do all of that. Maybe you can hit a body goal in 21 years, or you can do a being in 21 days, but to accomplish all four in all four areas requires a fair amount of time, but you don’t want to go much past that, like I said, because that’s too much time.

Mika Perry: So, just from experience, that seems to be the sweet spot.

Russ Perry: Right.

Mika Perry: Meaning you’re making a significant impact in your lifestyle, not a quick change or a quick fix that you’ll revert back to your old ways again, but making it really established in your life [crosstalk].

Russ Perry: Exactly, it’s a permanent fix, and it’s lifting up all areas of your life in an equal way, and that’s one of the very, very prominent things that Warrior advocates, is, like, don’t be the awesome fitness person who has a terrible business. Don’t be the awesome husband or wife that’s super unhealthy. It’s being balanced and achieving in all four areas, in all Core Four areas, and that’s frankly what’s really unique to Warrior. You would actually think that there’s a lot of organizations out there that promote well-rounded growth, but it’s not. Like, maybe on the surface, but it really … It usually is very lopsided to one area.

Mika Perry: I totally agree.

Russ Perry: You know, just for whatever it is. So, inside of Warrior and with my clients personally, and inside our private group, The Creative Syndicate, we’re always talking about all of those areas continually. So, how we structure, then, our growth is to say, “Okay, where am I at today? What are the facts about where I’m at today in body, in being, in balance, in business?” This starting point sometimes is the hardest. We don’t want to acknowledge the facts. We avoid the facts, we hide from the facts. But what are the facts with how you feel about your body? Where are you at with your body, where your mobility, your weight, your food, all the things that you do? Where are you at in being? Like, what’s your relationship or understanding with spirituality, with God? Is it existent, is it nonexistent? Well, how were you raised? What’s the mindset you have on that?

What are your relationships like in balance? Do you have a close connection with your significant other? Do you have a significant other? Do you not? Do you have kids? Where are your connections there? How often do you get to see them, to spend time with them? Do you do date nights? And then finally, with business, which for many people is owning a business, but it’s just really like, how are you making money? And yes, money’s important, it’s kind of very important in this world. Like, you cannot meditate your way to college.

Mika Perry: Or into shelter or food, yeah.

Russ Perry: Or, yeah. Like, Safeway does not accept karma as a form of payment.

Mika Perry: Yeah, fact of life right there.

Russ Perry: At least in this existence, in the one that we’re promoting. You can have an existence without it, for sure, just not the one we’re currently on. So, getting clear on where you’re at, that’s day zero, and then you go out and you say, “Okay, where do I want to be in 90 days? What’s the one specific thing that I want to accomplish in all four of these areas?” And the trick here is to try to pick something that’s kind of a bit scary. Like, not out of sight, like I don’t want to join the NBA. That’s not my body outcome, “I’m going to join the NBA.” Like, well, Russ, you’re 35, it’s kind of too late for that.

But maybe I want to increase a certain ability physically, or maybe I want to tackle a certain endurance challenge. Like, I did a half marathon. That was a big challenge for me, especially to train and to do it, and to get a good time, and balance that with my life and work and everything. So you go through and you pick one specific thing in body, being, balance, and business, of the destination you want to get to in 90 days.

Mika Perry: And then you work backwards.

Russ Perry: Yeah. Now, there’s a bit of a hack to this, and it’s actually … Adds another layer of creativity to it, but rather than going out 90 days, one thing I’ll tell my clients to actually do first is go out a year from now, because then you can get really crazy. Like, “I want to be this person in a year.” A year is plenty of time. Like, if you’re really focused for a year, you can tackle some big, big stuff. So we say, go out a year, and then say, okay, for that year-out version of you, where do you just have to be this 90 days, knowing you have four 90-day segments to get there? So maybe your year is “I want to run a marathon,” like a full marathon, whatever it might be, because you’ve never ran at all. So your first 90 days may just be a 5K, then the next 90 days may be a half marathon, and then the third 90 days might be a better half marathon where you’re more actively training, and then finally your marathon.

Mika Perry: Yeah, like you do it for time for the second one.

Russ Perry: Yeah. Now, it’s super easy with body. The second-easiest category to do this is with business, because those are the most tangible things.

Mika Perry: There’s numbers associated with it.

Russ Perry: There’s numbers, there’s data. You know, “I want to make this amount of money, I want to accomplish this business outcome, I want to create this project, do whatever it might be.”

Mika Perry: You can quantify the outcome.

Russ Perry: Where it gets a little murky is with being and with balance. So, with being, I always say start with yourself first. What’s the kind of person that you want to become over the next 90 days? A lot of being, when you start living and doing 90-day challenge, is less about a structured religion and growth there, and more about your own self-discovery. So, tons of my clients, a very, very popular one is “I’m going to do a gratitude journal for 90 days.” That’s a being outcome. Now, there’s tons of spirituality you can wrap up inside of that, but to think about daily act of gratitude for 90 days, that’s actually kind of hard. Like, that’s not something that will happen accidentally.

Mika Perry: Not at all. Yeah, you have to be very intentional about it. I heard a podcast of an interview with … I can’t remember the CEO, what the company was, but a big guy, and he was saying, “What I do every morning when I wake up …” And you kind of do this, Russ, is you say “thank you” when you wake up, but he says, “As soon as my feet feel the ground as I get out of my bed, I just take a pause and just say, ‘Be happy I’m alive.'”

Russ Perry: Right.

Mika Perry: “And know that I’m going to do good today.”

Russ Perry: Right.

Mika Perry: That’s a practice of gratitude.

Russ Perry: Right. Now, I’ll come back to it, because there’s a gray area between what’s the Core Four habits, and then what’s a 90-day outcome, but I want to finish the loop here on outcomes themselves. So balance, then, moving on to balance, this one actually isn’t as hard if there is people in your life you’re really connected to, you’re married, you have kids, you have a significant other, boyfriend, girlfriend. And it’s deepening those relationships. How do you deepen those relationships? And again, best practice we’ve seen inside of Warrior and the training we’ve done are always looking towards really deep experiences with those people.

Because what’s nice is it kind of lines up the other stuff. If you and I want to do a really fantastic five-day getaway to Cabo, my life really needs to add up. Like, I have to have the finances, I have to have the time from work, I have to have the kids squared away, I have to have all those things in order to be able to then make a really deep deposit for you.

So, you pick one specific thing in each of those areas, and then you say, “Okay, this is where I want to be in 90 days. Where do I need to be in 60 days for this to happen, and then where do I need to be in 30 days for this to happen?” Those become your milestones. So, here I am today, we’ve done that assessment. I know where I want to be in 90 days. Maybe I’ve done the bonus 12-month visualization. But from that 90 days, then, what are the two milestones at 60 and 90 days to know that I’m on the right track? And you can just do this in a journal. Like, you just write this out; it’s not super complicated. For my clients, we guide them through this process in a very structured way, and we have software that all my clients use to track it, but it doesn’t have to be complicated.

Now, the question, and some mix-up where I see, so, say you’re like, “Okay, Russ, I’m doing Core Four. I know what that is, because I listen to your podcast with you and Mika, and it’s awesome.” He’s like, “Doing a green smoothie every day for 90 days, is that a 90-day challenge?” And the answer is no. So, Core Four gives you then the power, gives you then the focus and the clarity to then do the work for your 90-day challenge. Does that make sense?

Mika Perry: It totally makes sense, but I’m trying to take a step back and think about someone who has never done anything even resembling a 90-day challenge, let alone something like Core Four habits. So, say you’ve never made a smoothie before, because I know there’s people out there. Say you’ve never meditated before. Say you’ve never done those things within Core Four, and say, I think it can be your 90-day challenge.

Russ Perry: Nah.

Mika Perry: I know you are very, like, “Go for it,” like, “You need to step it up.”

Russ Perry: Here’s why.

Mika Perry: Okay, you tell me why.

Russ Perry: You can’t mess with Warrior science. When you hit Core Four in the morning, you’re now left with the rest of the day. What are you going to do the rest of the day, now that you’re on fire? Like, if you just stop there and you don’t have something to direct that energy towards, it’s going to go to waste.

Mika Perry: Okay, that makes sense.

Russ Perry: So Core Four is like … You know, we don’t have any gas lawnmowers at our house, but I’ve seen them, it’s like the rip, like … getting it going. That’s then what you … Say you’re getting done with Core Four at 6:00, 7:00, 8:00, 9:00, whatever time you get it, maybe 10:00. Now you then, with the rest of the day, look at, “What do I need to do this week to advance my outcomes, to get one week closer to that 30-day target, to get one week closer to that 60-day target, to get one week closer to that 90-day target?” It’s the magnifying glass with the sunlight. You know, you could feel great in the sunlight, but when you take that sunlight and a magnifying glass and focus it in on something-

Mika Perry: You’ll burn alive.

Russ Perry: You burn ants alive, or you burn your outcomes down. But there’s energy, you know, you create a focused amount of energy for that. If you have nothing to focus on, you might feel great, but you’re just sunbathing.

Mika Perry: Feeling great.

Russ Perry: You’re just feeling great, you’re not actually creating or doing anything.

Mika Perry: Okay. I mean, you do a little bit in the balance and business of teaching others, and daily deposits into your relationships, so you are in some ways, you are creating.

Russ Perry: Right.

Mika Perry: But I agree with you then that yeah, when you’re done with your Core Four, then what do you do for the rest of the day?

Russ Perry: Right.

Mika Perry: You’re setting yourself up so well for success that then, you need to take that into whatever you’re working on.

Russ Perry: Let’s go back to the person, the listener who’s never done any of this, because I think it’s important. This is not supposed to be a system of overwhelm, it’s not to be a system to stress you out, and I would just say this: If you haven’t started with Core Four, start there. When you’re ready then to take that focus and that energy and apply it, that’s when you should start your 90-day challenge. Because sometimes, for some people, just getting Core Four done is like a win, like just figuring out how to do it with the schedules and kids and all of that.

Mika Perry: Oh, totally.

Russ Perry: And that could take 30, 60 days. So that’s another reason why these 90-day challenges are 90 days. Sometimes your first 30 days is, like, a wash.

Mika Perry: It’s rough, yeah.

Russ Perry: It’s a bit a chaos, because you’re trying to do Core Four, you’re trying to figure this out. You still have your old life and your old patterns and your old habits that are interfering with a lot of stuff. Kind of shake that out the first 30 days, and then that 60-day and that 90-day mark is where you actually start to get a lot of progress.

Mika Perry: I love that for two reasons. One, it reminds me a little bit of a detox, so the Core Four, focusing on that first, before even diving into this 90-day, is kind of like detoxing your life and your body.

Russ Perry: Right.

Mika Perry: Everything, your mind, your business, your relationships, kind of like a detox and a reset, and then once you’ve done that, you can move on to your 90-day challenge. And I like that you mention, you know, 30 days can be rough, and so that’s why it’s important to do a 90-day, because 30 days is … You’re kind of shaking the cobwebs off, so to speak, and then to do a challenge that’s only 30 days, then you’re like, “I did it,” and then you’re done.

Russ Perry: Right.

Mika Perry: And I like that this then solidifies it again into a lifestyle change, with the 60 days and then the 90 days, and then you can visualize what you’ll be in a year. And after four quarters, because technically 90 days is a quarter, after four quarters, you might be a brand-new person.

Russ Perry: So you just … I was just going to go there. You hit it on the head. What’s beautiful about this is if you pick your outcomes correctly every 90-day challenge, you literally create yourself anew every 90 days. And what’s amazing to see is when you do this three times a year, maybe four … Sometimes you really can only get a good three in a year, because there’s about a couple weeks of a drift. You’ll be like, “I am done with the 90-day challenge. I’m going to not do 90-day challenges for a little bit.” You start your next 90-day challenge as this newer version, and what you believe is possible is even greater than the old version. And you complete that, and then you set a new 90-day challenge.

You truly do transform yourself if you do 90-day challenges for a year or two years. Like, I’m unrecognizable to myself, at least, and definitely to you, and to look at some old photos of what I’ve done, because I’m … Not just in physically, but mentally, like what I would think and worry about, and what I believed is possible as the year or two or three-year older version of me is radically different than the version of me today. Because every time you complete a 90-day challenge, you’re permanently changing yourself, like for good, whether it’s a new skill set, a new mindset, a deeper connection, a deeper understanding of God and whatever spirituality for you it might be. Then you do it again, and it’s like climbing a mountain, but the mountain never ends, and every time you start your ascent, you’re starting from a higher point, and continuing higher and continuing higher and continuing higher.

Mika Perry: Yeah. What are some of the 90-day challenges that you can remember setting?

Russ Perry: Okay, well, I’ll list a couple from each area, and I’ll list a couple that I think are just really just simple, because that’s the best place to start. So, two in body that I’ve done, actually I do three. The first one I ever did was do a Crossfit competition. I’d never done a Crossfit competition, and I did it, and I got second to last place. But the act of committing to that and paying for it then put me in a mindset for training, and following through with all of that. I mentioned a half marathon, that was one. Also, this one is just dialing in my hormones and my blood work. So I actually don’t have a singular event I’m training for, I’m just sticking to a very conservative plan of fitness and diet, and trying to work on that. So you don’t always have to have a body outcome that’s like some great physical achievement. If you have an injury, if there’s something else internally you need to work through, that’s where you should definitely start.

Mika Perry: Like, it could be better lab results.

Russ Perry: Right, exactly.

Mika Perry: Like your cholesterol in 90 days.

Russ Perry: Exactly, or maybe you’re taking a medicine and you want to get off of it, like how do you do that naturally?

Mika Perry: Mm-hmm (affirmative). That’s actually something I’ve heard several people say lately, is getting off of certain medications.

Russ Perry: Mm-hmm (affirmative).

Mika Perry: And that’s challenging.

Russ Perry: Right.

Mika Perry: That’s hard, you do have to detox yourself and follow steps, and change your lifestyle and your habits.

Russ Perry: Mm-hmm (affirmative). For being, one was actually writing my book, The Sober Entrepreneur. That was a being challenge for about four challenges. Took a long time. And then, very first one I ever did was actually hosting an event, and having people pay to come to my event, and the experience of being that person. Who would I have to become to speak at an event and have people paying to have me there? What was I going to say? I don’t even know, but that was my being challenge, was to execute that.

Mika Perry: And look at you now, you’re speaking at a convention next week.

Russ Perry: Yeah.

Mika Perry: You are a speaker now.

Russ Perry: Right, yeah. No, I am. A great one, by the way. Balance, I vividly remember the first one for us was to book a summer house in Dana Point, to pay for that and have that secured. We didn’t actually go on it during my first challenge, because it was in the winter, but I accomplished the booking and the paying for. Other ones were going to Hawaii, where you and I went back to Maui and spent time together. So a lot … You get a lot of focus on those. For my kids, often it’s … We’ve done trips with them, whether that was to Idaho, or Italy was a big one, going to Italy, but not just going there, making sure that it’s a great experience, and that it’s all planned for and coordinated and organized. It’s a big being challenge to take a family of five somewhere, anywhere.
And for business, business has always been the most simple, it’s been growth of my businesses, and I measure that as revenue and profitability growth, and then deciding, how do I want to want to get there this 90 days? What are we going to do? What are the big outcomes to push those numbers higher and higher?

Mika Perry: I know before, you mentioned there’s a software that you use with your clients. I see when you’re doing your client calls, you’re on a big tablet, you’re talking, you’re writing, you’re drawing things out. I don’t see what you’re doing, because I’m watching you and the tablet’s faced towards you, but I imagine you’re planning, kind of like on paper. Besides that system for someone that’s listening to this now and at home, you and I have done a little bit of this together, but do you recommend writing it in a journal? What are some ways to make this work? How would you suggest planning it, and then also, thinking about it every day and every week? Like, putting it up on a wall, or what are some strategies you can think of?

Russ Perry: Well, selfishly, the best way to do it is to join one of my programs, but if you don’t want to do that, or can’t, are not able to, then first start with making sure you’re doing Core Four. That’s a prerequisite. You cannot really tackle the 90-day challenge game unless you’re getting really settled into the Core Four game. From there, get a big sheet of paper, draw a line down the middle, draw a line across the middle, so it’s four quadrants, body, being, balance, and business at the top, and just spend 10, 20 minutes brainstorming and answering this question: “Who do I want to become? What’s the area I want to grow? How do I want to grow? What’s something that I’ve always had that’s realistic enough to do in 90 days, but still a challenge for me?” Like, this is not something that you just do the first two weeks, and you’re like, “Cool, I’m done for 90 days.” It really should be a stretch.

Brainstorm those topics, and then focus in on the one item that really speaks to you. Make sure that it’s measurable, that you know if you accomplished it or not. For example, being outcome of “Become closer to my wife, be more romantic,” these aren’t measurable things. You can’t know if you’ve achieved that or not. But a surprise re-visit to where we got engaged, trip, whatever that might be, odds are that’s going to be romantic. You will become more romantic through that. So make sure that these are very clear, and I always like, when I’m first doing these and I’m first training clients, is event-based outcomes are really nice because you know it’s then, you can do it, it’s measurable. A lot needs to happen to get those things knocked out, especially if you have kids, because either they’re doing it with you or they’re not doing it with you, and what does that mean? So you have to put a lot of effort into it.

And then on a weekly basis, what I do is I ask myself, “Okay, I have these 90-day outcomes, I’ve backed out the 60 and 30-day benchmarks of ideally where I need to be. What do I need to do every single week to continue moving on this path, and how did I do last week?” So there’s a bit of reflection that I do on Sunday, and you can do that just in your journal. My clients, we use a software, it’s called our General’s Tent. It’s very macho branding inside of Warrior with it all. But it’s not easy, it takes discipline, it takes focus, and I would very much encourage everyone to not do it alone if you can help it, because that is where you can just be like, “Ah, whatever, I’m not going to … I don’t care.”

That level of that peer and external accountability is what I’ve invested in heavily, and it’s why I’ve experienced a lot of growth, is because … Pay money to be in these mastermind programs and accountability programs, I need to look you in the eye and be like, “Hey, Mika, I’m getting results for this investment. I’m not wasting that money.”

Mika Perry: Mm-hmm (affirmative), absolutely. You might notice that I’ve been asking more of the questions on this episode, and you’ve been talking more, Russ, and that’s because I’m kind of learning at the moment. Russ actually introduced Core Four to me for the first time this summer. In Italy, we were talking about outcomes and, you know, “Let’s goal-plan,” and we were doing this with our oldest daughter, and I was like, “Russ, you never showed this to me,” and you’re like, “I haven’t?” And yeah, it was my first experience with it. I see you doing it on a day-to-day basis, and when we talked about Core Four, Russ, you mentioned that I kind of do it naturally, a lot of the Core Four elements, so I never officially named what I’m doing Core Four, but now that I know the structure and the way that it’s done, it’s something that I’ve been practicing this year, but I would definitely say I’ve not mastered any part of it at all.

So it’s a learning experience for me right now, but what I’m really excited about, as we’re talking about it even now, is setting my next 90 … Or actually, not my next, but my first official one, because I am very good at goal planning and setting, and doing that, but never in this context and this framework, so I’m really excited for next year to do it. I did set some this summer. I would say I didn’t achieve any of them, for a couple reasons. One, I wasn’t disciplined in reflection, so the Sunday reflection that you’re talking about. I’m very good at my Sunday organizing and week-start checklist, and that’s because I’ve practiced and practiced, and I’ve set up a framework and system for myself.

So as far as organizing, I’m great at that. But this personal development goal-setting within the 90-day challenge, that is something that now I understand, and I can put into place, and I know that I’ve had the dedication and the discipline to achieve other things, so I know that I can do it. I also had some wrenches thrown into certain plans this year for some of my body outcomes, but I can take some of the same ones and do it again.

Russ Perry: Right. Well, and we are recording this before my event in a couple weeks, but it’ll be airing after my event, so I can say this without spoiling the surprise. There will be an opportunity at the event for you to join a 90-day challenge with people that you meet. And while everyone listening to this will have missed that opportunity, we’re also going to be launching more accountability groups online to guide people through the 90-day process. It’s actually called the EXPAND Experience, and it’s an experience I’ve done several cohorts with this year in 2018, and we’re going to be launching a lot of cohorts in 2019.

But it’s to do 90-day challenges with a high-performing small group where you meet weekly, and you hold each other accountable, and you go through a 90-day challenge together, and then there’s a graduation at the end where you come together. Lot of people meet for the first time in person at the graduation, and get to celebrate what you’ve accomplished. So, hopefully by the time you listeners hear this, Mika will be getting ready for her first 90-day challenge.

Mika Perry: Am I going to be part of a cohort?

Russ Perry: I hope so.

Mika Perry: Really?

Russ Perry: Yeah. I know I will not be running it, you’ll have … One of my team members will be running yours specifically.

Mika Perry: Oh, gotcha, gotcha. Okay, I was like, because that would be weird if you trained me. [crosstalk].

Russ Perry: Yeah. Why would it be weird? I think I-

Mika Perry: No, I guess it wouldn’t be weird, you’re right.

Russ Perry: You just have to listen to me.

Mika Perry: Yeah. You and I are very coachable people, and I know you’re-

Russ Perry: By each other?

Mika Perry: I think so. I think it’s the least successful setup, but yeah, I think we’re pretty good at taking each other’s advice, most times. I’d say 90%, 90% for the 90, 90 challenge.

Russ Perry: Well, that leads into just, you know, for anyone listening that is interested in joining a 90-day challenge accountability group, the EXPAND program we are rolling out, you can go to to get information on that. That’s where you can get information, apply, it is by application only, and we’re going to be launching a couple small groups for 2019, and it’s an incredible experience, massive success with our clients. You can just learn about it, watch videos, get all the info. It’s not for everybody, because it’s definitely the highest form of accountability. It’s not just like, “Hey, I’m going to read a book and journal in my journal at a coffee shop every couple weeks.” It’s like you got a call, you have a coach, you work with me, you work with my team, you have access to all of that. So, if that’s what you’re looking for for next year, again, go to to get more information. And who knows, you may be part of Mika’s cohort if she decides to do it too.

Mika Perry: You may see me there. No, I think that that is like the acceleration.

Russ Perry: Right.

Mika Perry: That’s like the accelerated version of the 90-day challenge, but I think everyone can do this on their own, at their house, in their own lives, and maybe pick someone to do it with. That would be really great. I definitely see this in 2019 being a thing for you and I to promote within this podcast and our community that we’ve built here, just because I can just sense from emails and comments that it’s like people are craving accountability and direction. I do too. I thrive and do really well with those things, and to find a system as simple as Core Four that’s really easy to understand, and also has an element of competition, it’s a little bit gamified, because you get daily points. And so if you are someone that thrives with that, this is awesome for you. Core Four is a great system that you earn daily points, so if you are someone that likes accountability, outer accountability and competition, listen to our Core Four episode that we mentioned, and try this 90-day challenge.

Russ Perry: Yeah. They really go hand in hand, [crosstalk].

Mika Perry: They do.

Russ Perry: And you know what the greatest part about all of it is? Mika said it a few times, I’ll say it once more. It’s simple and it works. You don’t have to reinvent the wheel, it’s not some complicated day-long seminar and 14,000 pages of things and intake. You just do it, and it gets results.

We hope this episode has really just taught you another one of the tools that we use, and I specifically use, and knock on wood, Mika will be dialing in for her 2019 strategy. And if you have any questions on it, reach out and ask. That is always free, we’re always available. We loved seeing the Core Four posts. If you have more questions on 90-day challenges, reach out. Yes, I might say, “Hey, join this group,” because that’s actually what we talk about, but if we can give you a specific answer, or you’re bouncing some outcome ideas around and want some second opinions on that, we’re here. You can email us,

Mika Perry: And I’m the one answering those emails, so it’ll be a direct email to me, and you and I can chat through there.

Russ Perry: Right. Thanks again, everyone, for listening, and definitely check out the past episodes, and subscribe to us on your podcast platform of choice. Maybe it’s iTunes, maybe it’s Google Play, maybe it’s Stitcher. But do it, and recommend us, and refer us. We would love that.

Mika Perry: Well, good luck, everyone, and thank you for joining us today. Talk to you soon.

Russ Perry: Take care. Thanks for listening to this episode of Good To Be Home.

Mika Perry: And don’t forget to subscribe on iTunes and give us a rating.

Russ Perry: See you next time.